Tutorial: How to Automate Abandoned Cart Emails on Shopify using MailChimp

Updated : Oct 18, 2019 in Articles

Tutorial: How to Automate Abandoned Cart Emails on Shopify using MailChimp


Hi everyone, Jon from Wiyre here. In this video, we are going to learn how to
automate cart recovery emails on Shopify, using the free automation service offered
through Mailchimp. In order to begin, you’ll need to first
connect your mailchimp account to your shopify store. I have another video that goes over how to
do this step by step, and you can find a link to that video below in the video description. The first thing you want to do is login to
your mailchimp account, and click on the “Create Campaign” button. Click on “Email” on the left hand side,
and then select the “Automated” tab. There are many types of automation to choose
from, but we are most interested in the e-commerce emails. Select “recover abandoned carts” and you’ll
be asked which store you want to use this integration with. For this example, I’m going to use a store
that I’ve worked with before, but if you have multiple stores connected to your mailchimp
account, click on the dropdown button to select the right one. Once you’ve chosen the store you want to
use, click on “Begin”. On this page, there will be multiple options
that you can choose from for your email that will be sent to customers who have abandoned
a cart. The first option will be who to send it to,
and when. Click on “Edit Recipients” and you’ll
see that you have the option to select a different timeframe from when a customer abandons a
cart, to when you send out the email. I like to select 24 hours, because I’ve
found that anything shorter than that comes off as being too pushy, and the last thing
I want to do is drive people away from my store Click on “save” when you’re finished,
and then we can click on the “Edit from name” button to tweak the settings of the
next section. You want to make sure that your “From”
name is instantly recognizable, so I would recommend just using the name of your store. Make sure that you can access the email inbox
of the email address you are entering in the next field, because customers might reply
back if they have questions or need support. You don’t want those emails they send to
end up in an email inbox that doesn’t belong to you, or even worse, an email inbox that
doesn’t exist at all. The next section is by far the most important
part of your email Your subject line can make or break whether
someone will open the email, and because of this, we need to make sure that it’s engaging
and sparks interest if someone is browsing through their email inbox. For this reason, I like to use a combination
of two things to draw attention to my cart recovery emails. The first thing I do is pose a question right
in the subject line – a question like “Still Deciding?” does the trick and draws the
reader in. The next thing I like to do is follow up with
a clear and concise reason for the reader to open my email. In this example, I’m going to entice them
with a 10% discount on their entire order. Don’t worry if you can’t offer a discount
– you can simply use something like “your cart is waiting” or “don’t miss out”. Both of these options will work. Using this combination of posing a question
and following up with a value offering is a critical part of ensuring that your carts
are recovered. It’s also incredibly effective, and I’ve
seen massive success in the stores that I’ve managed using this method – it’s extremely
rare for someone to add a product to their cart and then ignore an email that offers them
10% off their entire order. Click save when you’re finished, then click
on the “Edit design” button to dive into the the email itself. I want to make this clear right off the bat
– you want your customers to spend the least amount of time possible looking at this email. You want them to click on the “Return to
Checkout” button and finishing purchasing the items in their cart. With that said, do not make this email complex. Add your logo, add your discount code at the
top, (if you’re going to use that method), and change the “Return to Checkout” button
to green. You really don’t want to overthink this
email – you just want people to head back and recover their cart. The first thing I’m going to do is change
the text at the top of the email that is seen behind the subject line. I want to change this to something a bit more
descriptive, and say “Don’t forget these items in your cart”, then click “Save
and Close”. I’m now going to go and add my logo at the
top, then add my discount code information in the text box below. You can edit each section by hovering over
the section you want to edit and clicking the pencil icon. If you haven’t already uploaded a photo
of your logo to Mailchimp like I have, you can click on the upload button in the upper
right hand corner, or you can drag and drop a photo into this page. Once I’ve selected the photo I want to use,
I’m going to click on “Insert” and then the photo will be shown in to the body of
the email. The product titles, pictures, and prices will
auto-populate based on the items that the customer has in their cart – you don’t need
to worry about this section. Finally, I’m going to change my “Return
to Checkout” button to green by clicking on the pencil icon, then navigating to the
“Style” section, and finally clicking on the background color. Once I find the green color I want, I’m
going to click on “Save and Close” and then save my work. If you’re happy with the content in the
email, click on “Preview and Test” and then “Enter preview mode” to see what the email will
look like when it arrives in the customers’ inbox. Make sure you check to see what the email
will look like on mobile devices as well. You want to make sure that there are no spelling
errors and the photo you used for the header looks clear and visible. Click on the “X” in the upper right hand
corner and then click “Save and Continue” in the right hand corner. We’re back in the settings now, but we’ve
completed everything we need to do, so click on “Start Sending” in the upper right
hand corner and then “Start”. Your emails will now be sent to people who have abandoned their carts I hope this video helped, and if you have any questions, you can leave a comment in the section below Thanks, and have a great day

11 Comments

  • Hi. Why don't you complete the abandon cart email set up via Shopify's platform? Is there any particular reason for doing it via Mailchimp? Any differences? I'm looking to set up so that there's a potential sequence of emails. Thanks, D

  • I followed your tutorial and thank you for this very informative and helpful tutorial. My only problem is….
    Shopify has abandon cart under settings. Says there it will automatically send email to customers who abandon cart. If that's the case. Will this be in conflict with the mailchimp?
    I hope you you can update the video wherein you covered completely the abandon cart by making sure it'll work with no conflict with shopify's default abandon cart.

  • Nice tutorial thanks! However from my understanding, if my e-client prospect is not yet subscribed to my newsletter, how technically Mailchimp can get my prospect e-client email address to auto-message him?

  • I cant find mailchimp on the app store. the first option is "Mailchimp forms by mail munch"? is this is the right one?

  • How do you test to see that the items will actually show up? Nervous to send without knowing it will work properly.

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